IT HAPPENED IN INDIA BOOK PDF DOWNLOAD!
It Happened in India has ratings and 19 reviews. Vinoth said: What a book It gave me a lot of insights not only in retail business but in every asp. It Happened In India has ratings and 89 reviews. Born in a middle class Well I am not of the type for which this book is aimed at. I am not sure if I did like. It Happened in India: The Story of Pantaloons, Big Bazar, Central and the The book takes the reader through Kishoreji's journey of building a.
|Published:||5 November 2016|
|PDF File Size:||29.6 Mb|
|ePub File Size:||9.66 Mb|
Book Review: It Happened In India
He also believed that the model of Walmart Stores would need to be altered to make it Indian Consumer friendly. He immediately followed up the research by visiting the hyper-mart Saravana Stores in Chennai, India. He made sure that each of his retail stores was designed to emulate the traditional local stores in it happened in india book location.
- IT HAPPENED IN INDIA | Rupa Publications
- It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer
Everything from products, store design and even the staff uniform was optimized according to the region, where the store was located. Using this understanding Kishore sold cooking oil in loose in the Big Bazaar in Gujarat or had wall less stores in The Central etc.
Leasing real estate for a new store or Researching a new Business model, Kishore seems to be personally involved in the whole process.
In the traditional cloth store The show owner Seththe it happened in india book Munim and the deputies would sit in front of each other on mattresses gaddis.
Whenever the customer arrived, a deputy would take up the sale by displaying various products to the customer. All the while the shop owner would be keeping an eye on all the customers, popping in, in case the deputy is not able to close a sale.
Kishore Biyani thoroughly believes in this model. He emphasizes on how he brought Indianness to the business and how he studied Indian consumers with passion. He confided that even till today he visits some of his stores and observes the it happened in india book to understand their needs and their thoughts.
KB emphasizes on relationships throughout the book: He also emphasizes on building trust and the importance of mutual trust in relationships. Kishoreji has even shared about his failed businesses.
It Happened in India by Kishore Biyani
KB explained about how he tried to enter into movie making in the bollywood but could not produce a huge success there. In a whole chapter dedicated to his bollywood stint, he shared his learnings from this failed attempt of movie-making.
Big Bazzar was constructed keeping in mind the Indian mentality. We consider shopping as societal gathering. There are many books written by foreign authors about retail industry, but what Kishorji said is absolutely right that you need to understand the mentality of people it happened in india book the area to run your business successfully.
Kishor Biyani correctly guessed the need of Indian consumers.
He studied their mentality and their approach towards buying. He is a strong believer of win-win-win situation. He believed in giving the liberty to take decision to people who are working with him.